Write Your Own Book

 




Now, before we begin, let's talk about what kind of book we're talking about here.

For now, and for the remainder of this series, when I say “book”, I'm referring to a specific type of book. I'm referring to what's colloquially called a “calling card book”.

A calling card book is the book you write, on the topic of your expertise, that establishes you as an authority and an expert.

While it does many other cool things, it's DESIGNED to prove you're a pro.

Yes, it also gets a foot in the door for speaking gigs. Yes, you'll also get new clients and buyers. Yes, you'll finally have something to link to for the rest of your life. Yes, you'll have something to talk about when your crazy bat of an aunt asks you what you're up to these days.

Those are all true.

But its primary function is the establishment of expertise.

Depending on your industry, this can take on many different forms.

Sometimes, it's a pure knowledge book. You take a bunch of stuff you know, put it in a logical order, and slap a cover on that baby. That's the usual method.

But if you're in a different kind of industry, you can do it other ways. If you run a cooking blog, a cookbook would be the logical choice here.

So there's a ton of ways you can write a calling card book, and no matter what your style, preference, or ability, there's a way we can make a calling card book work for your situation.

BUT!

The one thing that is consistent is that the topic of your book is related, however loosely, to your area of expertise.

Got it?


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