Dhakabooks

  Some people are in the position professionally that their lack of book-with-a-capital-B has become embarrassingly conspicuous. For those people, yes, now would be a good time. You guys can just go back to your coffee and start writing a book There have been a ton of changes in the way your potential customers and clients consume content, and the book industry has been turned on its head. Is a book still a thing? Will it have value for me as a business owner? Will it be worth the effort? So, if you might be in that camp, here are some things to consider. First, to clear up some misconceptions and establish expectations, I'll tell you straight up what a book is NOT going to give you. Then we'll move to the fun stuff of what it WILL give you. Let's begin. The Things It Ain't Gonna Do 1. You will not make money from book sales. The sales of the book itself will not make you any appreciable money. If they do, it will be a happy accident. However you sell your book – via a

  Now, before we begin, let's talk about what kind of book we're talking about here. For now, and for the remainder of this series, when I say “book”, I'm referring to a specific type of book. I'm referring to what's colloquially called a “calling card book”. A calling card book is the book you write, on the topic of your expertise, that establishes you as an authority and an expert. While it does many other cool things, it's DESIGNED to prove you're a pro. Yes, it also gets a foot in the door for speaking gigs. Yes, you'll also get new clients and buyers. Yes, you'll finally have something to link to for the rest of your life. Yes, you'll have something to talk about when your crazy bat of an aunt asks you what you're up to these days. Those are all true. But its primary function is the establishment of expertise. Depending on your industry, this can take on many different forms. Sometimes, it's a pure knowledge book. You take a bunch of